Social Media Manager
STREAM
- Commerce
- Social Media Management
REQUIRED INTELLIGENCES
- Interpersonal
- Linguistic
- Intrapersonal
ELIGIBILITY
- For 10th: Completion of 10th grade.
- For 12th: Completion of 12th grade in any stream. A background in Commerce, Arts, or Humanities can be beneficial.
- Training: A bachelor’s degree in Marketing, Communications, Public Relations, Digital Marketing, or related fields. Proficiency in social media tools and analytics platforms is advantageous.
ENTRANCE TESTS
- No specific entrance tests for social media management roles. However, certifications such as Facebook Blueprint, Twitter Flight School, or Google Analytics Certification can enhance skills and credentials.
AVAILABLE COURSES
- Bachelor’s Degree: BBA in Marketing, Bachelor’s in Communications, Bachelor’s in Digital Marketing.
- Professional Certifications: Facebook Blueprint Certification, Twitter Flight School Certification, Google Analytics Certification, Hootsuite Social Media Marketing Certification.
- Master’s Degree: Master’s in Digital Marketing, MBA with specialization in Social Media Marketing.
WORK OPPORTUNITIES
- Corporate Sector: Managing social media accounts, developing content strategies, and engaging with followers to enhance brand reputation and customer loyalty.
- Advertising and Digital Marketing Agencies: Creating social media campaigns for clients, managing social media advertising, and analyzing campaign performance metrics.
- Media and Publishing: Promoting content through social media channels, engaging with readers, and driving traffic to websites or publications.
- E-commerce Companies: Managing social media promotions, engaging with customers, and driving online sales through targeted social media strategies.
- Startups and SMEs: Building social media presence from scratch, creating brand awareness, and engaging with potential customers through social media platforms.
- Consulting Firms: Providing social media consultancy services, developing social media strategies for clients, and training clients on social media best practices.
- Healthcare and Pharma: Managing social media communications for healthcare brands, educating audiences, and promoting healthcare services or products.
- Education Sector: Promoting educational programs or institutions through social media, engaging with prospective students, and enhancing online presence in the education market.
- Travel and Hospitality: Managing social media campaigns for travel agencies, hotels, or resorts, engaging with travelers, and promoting travel destinations.
- Non-Profit Organizations: Utilizing social media to raise awareness, engage supporters, and drive fundraising initiatives for social causes.