Media Planner

For 10th: Completion of 10th grade.
For 12th: Completion of 12th grade in any stream. A background in Commerce, Arts, or Humanities can be beneficial.
Training: A bachelor’s degree in Marketing, Communications, Advertising, or related fields. Proficiency in media planning tools, data analysis, and market research is advantageous.

No specific entrance tests for media planning roles. However, entrance exams for relevant undergraduate courses like BBA or BA in Communications can be beneficial.
For postgraduate courses: CAT, MAT, XAT, or other relevant management entrance exams for MBA programs.

Bachelor’s Degree: BBA in Marketing, BA in Communications, Bachelor’s in Advertising.
Professional Certifications: Certifications in Media Planning, Digital Marketing, Google Analytics, or Advertising Strategy.
Master’s Degree: MBA with specialization in Marketing, Master’s in Media Planning, Master’s in Advertising.

Advertising Agencies: Developing media strategies for clients, selecting media outlets, and managing ad placements.
Corporate Sector: Creating and managing media plans for in-house marketing campaigns, ensuring alignment with brand objectives.
Media Companies: Working with sales and editorial teams to develop and sell media plans, managing ad inventories.
Digital Marketing Firms: Developing online media strategies, managing digital ad campaigns, and optimizing performance across digital platforms.
Non-Profit Organizations: Planning media campaigns to raise awareness, promote fundraising efforts, and support social causes.
E-commerce Companies: Developing media strategies to drive online sales, managing pay-per-click (PPC) advertising, and analyzing campaign metrics.
Healthcare and Pharma: Managing media strategies for healthcare products or services, ensuring compliance with industry regulations, and conducting market research.
Education Sector: Developing media plans to promote educational programs or institutions, attracting student enrollments, and enhancing brand visibility.
Travel and Hospitality: Planning media campaigns to promote travel destinations, managing media budgets, and optimizing return on investment (ROI).
Retail Sector: Developing media strategies to support retail promotions, managing media placements, and analyzing consumer behavior.